What kind of media institution might distribute your product and why?
To make as much profit as possible film distributors must connect with as wide an audience as possible. To do this they must be skilled in promoting and publicising their product.
Some distributors are associated with Hollywood film studios whereas others, unaffiliated film distributors (Independents), concentrate on productions unrelated to Hollywood, which usually originate from their home countries.
Our film would be independently produced and would likely attract a distributor once it had been premiered at a film festival such as the Raindance Film Festival; this is a common practice in the independent sector. A film sales agent, whom would usually be acquired through the director (in our case Tobi Odeleye), would be responsible for finding a distributor once the film was completed. However, it is more ideal, in regards to generating as much profit as possible, for the distributor to be involved from the pre-production stage of the film; the more the distributors knows about the production the more capable they will be when publicising the film.
It is vital where a film is release so that its opening will generate as much profit as possible. Therefore distributors must be experience in determining the target audience of a new film; they must know the best media through which to promote the product. Our film is targeted at a relatively young audience, aged 15-30, so an apt medium of promotion would be the internet, specifically social networking sites like Facebook and MySpace.
In regards to who would distribute our film, the film distribution company Lionsgate would be a likely candidate. Lionsgate is one of the most commercially successful independent film distribution companies in the USA; they distribute products similar to our proposed film, such as Hard Candy (Slade, 2005), Harry Brown (Barber, 2009), Brothers (Sheridan, 2009) and Trust (Schwimmer, 2010). The posters for each of these films convey the company’s skill in attracting audiences. The poster for Hard Candy is particularly effective in evoking intrigue and enigma within a target audience. The ominous image is deliberately reminiscent of Little Red Riding Hood, yet is simultaneously dark and disturbing; the film’s subversion of innocence is immediately clear. The image is haunting and eye-catching and entices a mature audience that can deduce the sinister, psychological aspects of the subject matter. 
Lionsgate would be an attractive choice to distribute our film because of the commercial success that many of its independent films have made. In 2010 Lionsgate grossed over half a billion dollars at the North American box office and the company has earned 55 Academy Award nominations and 10 Oscar wins over the past 10 years, which is more than any other independent studio. Having our film distributed by this successful company would also help the international promotion of our film and, specifically, the release of our film into American cinemas.
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