Who would be the audience for your media product?
Our media product, ‘Rebecca’, would be classified, by the British Board of Film Classification, as a 15 because of the violence and mature themes that motivate the plot. Therefore the product is targeted mainly at males and females, aged from 15-30 who enjoy watching thriller films, specifically psychological thrillers. Our product would target specifically those from socio-economic groups C1, C2, D and E because our protagonist is from a similar, working-class environment; our audience would hopefully empathise with her more because of this.
We set up a poll on our blog so that our audience could respond to our opening sequence. 9 females and 6 males took part in the online questionnaire, 15 overall. Among the questions we asked them were: ‘What is your favourite sub-genre?’ and ‘What are the codes and conventions you look for most in a thriller?’ The responses we received helped us to judge whether we had successfully met the preferences of our target audience.
An example of an appropriate target audience member is Angela Michael.
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